Litmus Identity system
Motion · hero
Hero visual for Litmus Identity system.
Context
What is Litmus?
Placeholder: a short intro to Litmus and Mayadata, and who the brand speaks to.
Image
The Litmus identity in use.
Problem
Why it needed a new identity.
Placeholder: what wasn’t working with the old brand.
Image · staticProblem one.
Image · staticProblem two.
Image · staticProblem three.
The identity
Logo, colour, type.
Placeholder: the identity system and how it scales across touchpoints.
ImageLogo.
ImageColour.
ImageTypography.
Impact
00Metric one
00Metric two
00Metric three
Learnings
What I’d take forward.
Placeholder: key takeaways.